Nowadays, All the business and companies have a wide presence in digital world and the scope of traditional marketing is diminishing day by day. When comparing Digital and Traditional way of marketing, the expenses needed for both themselves has great variance where Digital Marketing can have less expense than traditional. Through Digital Marketing, business enhances the credibility and a global outreach of the same. Career opportunities in this stream are hiking day by day with tremendous opportunities. Being a Digital Marketer needs a lot of practical knowledge. One can easily earn 3.5 to 4 lakhs per annum as a Digital Marketer in initial stages. Digital marketing opens a great platform for entrepreneurs to communicate and reach to their customers. In Digital Marketing, you will be getting a chance to learn something new and innovative. Through following proper knowledge and getting updates on Digital Marketing anyone can become an effective Digital Marketer.