As our technologies are updating frequently, we Indians are finding more easy ways to simplify the jobs in every manner. There are two types of marketing - Traditional marketing and Digital Marketing. In Traditional Marketing, you will meet the high amount of budget. But in Digital Marketing you can market your product or service from low cost to high cost which is totally up to your convenience. As Digital Marketing is a cost-effective way for the market to promote the business, it has a high impact on Indian markets. Most of the companies have adopted this technique for business promotion. Return on Investment is very high in the Digital Marketing field. It is in the way of leads, reach of the business to the viewers or targeted audience. Digital Marketing has been accepted by every business sectors in India which holds a great hand in the growth of the business. Digital Marketing is a field which continuously changing and updating and thus it has got immense trends to promote the business and service. Digital Marketing allows business channels to communicate with customers at any time and anywhere without any time limit.