Social Media Marketing is shortly known as SMM and also known as Social Media Optimization. In these criteria, we use Social Media Platforms and websites to promote the business or service and sell products. Through this Social Networking sites, business will get a chance to communicate with the customers without any time constraints. Once a company started Social Media Marketing they can start interacting directly to the customers. Most of the small businesses use Social Media to promote their business and service. Some of the businesses are still in the dilemma that which Social Media tool should use to promote their business or product. Once this Social Media promotion has been done effectively, it will drive more traffic to the website and at the same time, the website will get an immense reach to the targeted audience. The main aim of SMM is to create interesting content which will provoke users to share with their social network that will help a business to get more reach and brand exposure. According to a business or a company, branding is one of the major parts of their success and the Social Media Marketing will play a big role in building it. There are around 87 billion users coming to Facebook on a daily basis. Millions of users are interacting with each other and sharing opinions and contents in Social Media. Social Media is about building communities or networks which encourages participation and engagement. Social Media Marketing is the platform where advertisements are placed on Social Media channels like Facebook, Instagram, Twitter, Pinterest, Google Plus. In this highly interactive marketing environment, Social Media is conquering the field day by day. The brands are trying to connect with their customers across a range of Social Media platforms. The reach becomes extremely target oriented. Social Media Marketing helps to increase the traffic to the websites and at the same time views to the particular products and services. Social Media Marketing has a great scope in India as the majority of Indians are voraciously active in Social Media. This big network has got a great chance of success in India as its users increases day by day. As the huge competition of big brands increases, the need for Social Media Marketers also increases. India is the world's 10th largest in the economy and also it is the world's second largest populated country. Social Media Marketing platform will keep benefitting with the financial and social changes in the country. Social Media Marketing is one of the innovative fields of Marketing. Because of this, a Social Media Marketer must be updated with the technologies changing. He or She should aware of the different aspects on Social Media. There are numerous business entities and companies coming up in this world. These increases need for a Social Media Marketer day by day. Social Media Marketing is generally about crafting shareable content and advertorials. Social Media has become one of the primary forms of communication for people who have a Smartphone or any other gadgets.